Powerful Partnerships in 2025
Posted by Andrew Davidson on March 7, 2025
The 2025 cycling season is in full swing, and we’re excited to be working with a stellar line-up of teams and athletes once again, as they tackle all disciplines of our sport. Long gone are the days when power data was only for the “roadies”, as proven by our diverse roster. From road, XCO/XCM mountain biking, triathlon, gravel, downhill and bike-packing, we’ve got some of the world’s best utilizing our power meters to structure their training and achieve their competitive goals. Read on, to learn more about some of the powerful new partnerships we’re excited about this season and know that you’re in good company using 4iiii tools as a cornerstone in your cycling journey.
BMC Factory Racing
MTB XCO Pro Factory Team
We’re thrilled to be onboard with the Swiss bike manufacturer and their worldclass trio of racers this season. More than a decade after BMC first joined the XCO pits, 2025 sees a new hit squad on the circuit, with one “simple” goal; WIN RACES. BMC proudly welcomes one of the sports top talents, Loana Lecomte, alongside previous XC World Champion Jordan Sarrou and multiple French National Champion Titouan Carod to the new BMC Factory Racing team.
Follow Along Here: @bmc_mtb_team
Phil Gaimon
KOM Hunter, Influencer, Cycling Advocate
The former WorldTour Pro, who now documents his “Worst Retirement Ever”, chasing coveted Strava KOMs, and partaking/hosting various cycling events, is an entertaining addition to the 4iiii athlete roster. Phil’s KOM attempts, complete with power data, as well as pre- and post-ride analysis of his efforts offer valuable insights to those looking for tips on pacing, strategy, equipment choice, etc. You can check out our recent blog post discussing his successful Haleakala Volcano KOM attempt!
Follow on Instagram: @philgaimon
Buff-Megamo Team
International XCM Team
Yet another mountain bike hit-squad that will be riding with 4iiii power meters this season, Buff-Megamo. The team primarily focuses on cross country marathon events (XCM), including multi-day stage races, that truly put our product and the riders to the test. The team boasts a roster of international athletes that include European and national champions in the marathon discipline.
Follow on Instagram: @buffmegamoteam
Jill Kintner
3 × MTB World Champ, Olympic BMX Bronze Medalist, 5 × Queen of Crankworx, 25 × USA Champ
Jill Kintner is a trailblazing icon whose influence on the world of mountain biking is profound and far-reaching. Hailing from Bellingham, WA, Jill’s legacy spans across multiple disciplines—BMX, downhill, 4X, enduro, and slalom—cementing her status as a true champion and multi-sport powerhouse. With a career that includes an Olympic BMX bronze medal, three 4X World Championship titles, and a record-breaking 45 Crankworx gold medals, Jill is one of the most decorated athletes in cycling history.
Her impact extends beyond racing: Jill has been a fierce advocate for community engagement, mentorship, and inclusivity, inspiring the next generation through skills coaching, creative art activations, and her unique blend of cycling and artistic expression.
Follow on Instagram: @jillkintner
Zach Calton
2025 Lifetime Grand Prix Athlete, Collegiate overall and U23 XCC National Champ
Zach isn’t just another working-class pro, he’s setting records. In a world where working-class pros often get a free pass for poor results, Zach is rewriting the script, notching top-fives and top-tens at iconic events like the Leadville 100, Unbound Gravel, Sea Otter, and Chequamegon, but last year unlocked a new level. Amidst the busy race season, he managed to win the infamous Breck Epic Stage Race and set the course record at the cult-classic Park City Point 2 Point, besting Keegan Swenson’s course record by over 7 minutes. He’s set to battle with the best of them in 2025, as a selected rider for the ever-growing Lifetime Grand Prix Series.
Follow on Instagram: @zachcalton
CUBE Factory MTB Racing
MTB XCO Pro Factory Team
Another powerful mountain bike partnership for 2025 is with the Cube XCO Factory Racing Team. The German bike manufacturer has been producing quality bikes of all disciplines for three decades, and we’re excited to be working with their talented line-up of cross-country racers, featuring a host of European and national champions between their development and pro squad.
Follow on Instagram: @cube.factoryracing.xc
Smurfit Westrock Cycling Team
British UCI Continental Women’s Cycling Team
Smurfit Westrock Cycling Team (formerly Pro Noctis – 200 Degrees Coffee – Hargreaves Contracting) has established itself as one of the UK’s top women’s cycling teams.With an impressive track record that includes success in the British Road Series, British Criterium Series, and the Tour Series, the team continues to inspire cycling enthusiasts by delivering extraordinary performances in prestigious events such as the Tour of Britain and elite races in Belgium. With a new, multi-year sponsor, 2025 will see the team expand their racing calendar across Europe and further develop the exciting team of young British talent.
Follow on Instagram: @finishlinert
Bros Ride Bikes
Jack and Eli: “Two Brothers Riding Road Bikes in Southern California.”
Jack and Eli are brothers and make up Bros Ride Bikes. They’re pursuing elite cycling and dream of turning professional in the future, and are successfully capturing their cycling journey entertainingly, with their online presence. Using their YouTube and Instagram channels to partner with different companies, organizations and athletes, both in the cycling world and outside, they display a savviness beyond their years. With results starting to roll in from the national and international stage, they’re a duo worth following and rooting for, as the next wave of young talent on rise.
Follow on Instagram: @brosridebikes
Check out the 4iiii power meters that our athletes and teams have been using in 2025 to set themselves up for success!
See a complete list of all of this year’s 4iiii sponsored teams and athletes.
